In addition to the audience profile that you have in your pitch I would like you to, indvidually, create a blog post on your target audience.
Use the profile on your pitch as a starting point and add more depth to. Try to make the post really visual.
Go to
http://www.uktribes.com
http://www.findyourtribe.co.uk
http://tribes.channel4.com/
Use them to define your perfect audience member.
Create a
complete picture of your audience member, from clothes to the food they eat,
music they listen too.
Here are some good examples of audience profiles:
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